Do you want to improve your organic search rankings? If so, you need to be targeting the right keywords. Unfortunately, many business owners mistake targeting the exact keywords as their competitors. This can hurt your organic rankings. You need to find unique and relevant keywords to help you stand out from the competition. In this blog post, we will discuss some unique sources for finding new keywords that can help boost your SEO efforts.
Explore internal site search: Chances are, your website has a built-in search engine. This is a great place to start when looking for new keywords. Simply type in some of your target keywords and see what pops up. You may be surprised at the long-tail keywords that you find this way.
Use Google AdWords: Google AdWords is another excellent source for finding new keywords. The Keyword Planner tool is a great way to get started. Simply enter in a few of your target keywords, and the tool will generate a list of related keywords for you to target.
Check out competitor sites: A great way to find new keyword opportunities is to spy on your competitors! Check out their websites and see which keywords they are targeting. Chances are, they are targeting some of the exact same keywords that you are. Explore around and see what you can come up with.
Use Google Trends: Google Trends is another great way to find new and relevant keywords. Simply type in a keyword or phrase and see how it trends over time. This can help you determine whether or not a particular keyword is worth targeting.
Search for long-tail keywords: When finding new keywords, don’t forget about long-tail keywords! These are specific phrases that contain three or more words. Long-tail keywords tend to have less competition and can be easier to rank for than shorter, more generic terms.
Hunt for backlinks and anchor texts: A great way to find potential keywords is to search backlinks and anchor texts. This can help you identify which websites are targeting specific keywords. You can then reach out to these websites and ask them to link to your site.
Dive into keywords by industry: When finding new keywords, don’t forget about your industry! Chances are, there are specific keywords that are relevant to your industry. Do a quick search on Google and see what pops up. You may be surprised at the long-tail keywords that you find.
See beyond Google’s Data: Chances are, you’re not targeting every possible keyword that is relevant to your business. That’s because Google only provides data for a limited number of keywords. However, other search engines can provide valuable data for additional keywords. Try searching on Yahoo! or Bing to uncover some hidden gems.
Target local customers: When finding new keywords, don’t forget about your local customers! There may be specific keywords that are relevant to your area. Do a quick search on Google Maps and see what pops up.
Unearth new terms with autocomplete: Google’s autocomplete feature is a great way to hunt for long-tail keywords. Simply type in a few letters of your target keyword and see what pops up.
Navigate through Google’s SERP features: Google offers various search engine result pages (SERP) features. These features can provide valuable data for new keywords. Try searching for a target keyword and see which SERP features show up.
Dig into competitor’s metadata: A great way to find potential keywords is to dive into your competitor’s metadata. This can be done using a tool like Moz or RavenTools. Simply enter into a competitor’s website and see which keywords they are targeting.
Check out Google’s related searches: Another great way to find new keyword opportunities is to check out Google’s related searches. This can be done by searching for a target keyword and scrolling down to the bottom of the page. You will see a list of related searches that you can target.
There are many different sources for finding new keywords to boost your organic rankings. We have discussed some unique sources that you may not have considered in this blog post. When finding new keywords, don’t forget about your industry! There are likely specific keywords that are relevant to your business. Do a quick search on Google and see what pops up. You may also want to try using other search engines such as Yahoo! or Bing. Finally, don’t forget about Google’s autocomplete feature. This is a great way to find long-tail keywords related to your target keyword. Simply type in a few letters of your target keyword and see what pops up. Happy hunting!
