Building an enterprise website is easier said than done. It takes years of effort and dedication. The size of the enterprise website also makes it difficult to implement SEO changes. This is why enterprise SEO and enterprise website should go hand in hand. If you are starting on enterprise SEO or are planning for a change, these strategies should help.
Take care of your website structure: Your website is an ecosystem. To keep it alive, you need to constantly take care of all the parts that make up this system. Take a look at your internal linking structure. How many links does each page have? How deep are these pages in the site’s architecture? Do they link out or point to other pages within your domain? Are there any dead-end paths with zero backlinks and zero external incoming links? All content must be accessible via search engine crawlers as well as visitors from social media channels. If one of those sections doesn’t pass SEO requirements, then think about repairing things.
Take care of your crawl budget: The crawl budget is the amount of time and bandwidth that search engine crawlers spend on your website. You need to calculate this number to optimize it. This requires a lot of research, and you must understand how crawling works in detail before starting with enterprise SEO strategies.
Conduct an audit: Conducting audits for enterprise websites can be difficult because they are usually huge, spanning many servers across different domains and subdomains. Webmasters should ensure all their URLs have been indexed by Google’s webmaster tools or other similar platforms. In addition, check if duplicate content issues exist throughout the site, mainly within product listings where multiple items may share common attributes such as title tags and meta descriptions which can cause duplicate content issues. Once the crawlers have indexed your website, you can focus on keeping it that way.
Update content regularly: Your content is a driving force in your enterprise SEO strategy. Search engine crawlers need fresh, relevant, and unique content to rank well for specific keywords you want to target within the industry. If it has been some time since your last update, search engines will likely not take notice of any recent changes that have been made.
Build links: Links are still the most critical ranking factor today despite Google’s attempts to penalize bad link-building practices such as keyword stuffing and overly optimized anchor text overuse. The best way to build links is through creating unique content, which naturally attracts other sites looking for resources or experts on specific topic.
Ensure site speed: A slow loading website can be detrimental to user experience and bounce rates; therefore, it can also hurt your SEO rankings. A slow-loading website leads to poor user experience, leading visitors away from the site before they get a chance to see what you’re offering and drive potential customers away.
Keep up with industry changes: The landscape of enterprise search engine optimization is constantly changing as technology advances. New strategies arise for webmasters trying to keep their websites on top of Google’s SERPs. Even if an enterprise website has been well-optimized in the past, there will be times when it needs updating or even overhauling completely to meet current SEO standards.
Take care of EAT and Branded Searches: With so much emphasis being placed on user experience, it is essential for marketers to not only take care of organic search rankings but paid search results as well. Paid ads are still an important source of revenue, and you don’t want your competitors taking all the traffic which could have otherwise been yours.
Be clear about what you do: Make sure that there is a navigation bar linking back to every page within your website or blog by using breadcrumbs. Breadcrumbs help visitors navigate through pages even if they get lost along the way without leaving any markers behind them to make their way around quickly.
Optimize your website for voice search: Google has been rolling out voice search for a long time now, and it is expected to become more mainstream as the years’ progress. However, some people still don’t use this feature or understand how it works. When you optimize your enterprise website for Google Assistant, make sure all required information such as phone numbers and business hours can be found alongside clear calls-to-action on every page of your site.
Take care of mobile: Mobile devices have overtaken traditional desktops in many countries worldwide, but websites often suffer from lag in mobile devices. Make sure things like buttons, menus, and links are easy to click/tap on touch screen monitors, along with ensuring maximum content visibility within a smaller screen.
Digital PR: Digital PR is an essential part of any enterprise search engine optimization strategy. This approach involves working with journalists and bloggers to get the word out about your business through newsworthy press releases, interviews, and other types of coverage that can be syndicated or shared throughout social media channels.
It’s time to start making your business website work for you. This article is a great place to get started. With its in-depth look at the latest trends being implemented by large corporations and small businesses alike, we hope to guide you through finding success online today so that you can continue your business for years instead of just months or weeks.
