If you’re like most business owners, you constantly monitor your website’s traffic. At the end of the day, more traffic means more potential customers! So if you’ve noticed a sudden drop in traffic, it’s natural to start worrying. Don’t panic just yet – there are several things you can do to try and figure out what’s going on. This blog post will discuss ten ways to check why your website’s traffic is down.
Make sure your site is not experiencing server errors: If you’ve noticed that your traffic has gone down, the first thing to do is check for any server errors. If your server is returning error codes like 503 or 500, it probably means that your website is down.
Check for common technical SEO Errors: A sudden drop in traffic could also be caused by technical SEO errors on your website. To check for these errors, use a tool like Screaming Frog or Google Search Console.
Check if Google has de-indexed any of your pages: If you’ve noticed a sudden drop in traffic, the first thing to do is check for any server errors. If your server is returning error codes like 503 or 500, it probably means that your website is down.
Check if Google has penalized you: Another possibility might be that Google has penalized you and stopped showing results from your site in its search engine results pages (SERPs). To check this out, type into the search bar “site:[yourdomain].com” without quotes and see what comes up – ideally, all of the pages on your domain should show up here!
Check if your rankings have dropped: You can do this by using Google’s Keyword Planner tool or Alexa Rank Checker (free), which will tell you where your site ranks on various keywords and other metrics like bounce rate and average time spent per page visit. These tools are helpful because they indicate how certain popular pages may be compared with others – but don’t rely solely on them!
Check for any content that might have been removed: If you notice a sudden drop in traffic, then it could be due to the removal of some content from your website. Check if there is any page with missing information, such as text or images previously present before the drop occurred.
Check the website’s visibility: You can do this by using the online tool, BrightLocal. This tool checks how visible your website is in local search results and provides an overall score out of 100.
Check for any broken links on your website: You can use a free tool like Screaming Frog or Xenu’s Link Sleuth to check for any broken links on your website.
Compare the organic traffic from Google vs. Bing: Remember, Google may be the number one search engine around, but it’s not the only one. You can use a free tool like Ahrefs SEO Explorer or SEMrush to compare the organic traffic from Google versus Bing.
Exclude seasonal changes and/or holidays: Always try to exclude any seasonal changes or holidays that may have affected your website’s traffic. For example, if you’re in the retail industry, it’s natural for traffic to drop during December because of the Christmas holiday!
Check for security issues: It’s essential to ensure that your website is secure and not vulnerable to hacking attempts using tools like Sucuri Scanner or Google Webmaster Tools. These will help you identify any potential vulnerabilities on your site so they can be fixed before it gets too late!
Check if the site has a manual action: You can check if the site has a manual action by using Google’s Search Console. If there is a manual action, it will be listed under “Manual Actions.” Manual actions are when Google’s algorithm removes or demotes entire web pages. So, if your site has manual action, you need to start working.
Check if there has been a recent change in Google’s algorithm: Finally, it’s also possible that Google has made a recent change to its algorithm, which may have affected your site’s traffic. To find more information about this, you can read Google’s Webmaster Central Blog.
So how do you go about finding out what might have caused your sudden drop in website traffic? You can check for several things, including server errors, de-indexing, penalization, rankings drops, speed and performance issues, content removal, visibility issues, and broken links. Additionally, it’s also important to exclude any seasonal changes or holidays that may have affected your website’s traffic. Finally, you can also use Google’s Search Console to check if the site has a manual action. If there is a manual action, it will be listed under “Manual Actions.” A drop in traffic could be caused by any of the above reasons or even something we haven’t mentioned here! So always try to do a thorough analysis and compare all the data before coming up with any conclusions.