In this rapidly evolving technological world, there is a high desire to keep up with the advances. Marketing strategies are becoming more individualized, with corporations tailoring their ads to the wants and needs of their target clients. After all of that, if personalization is the key to just about everything, how is email verification still a foreign issue when it comes to this stuff marketing campaigns?

If you believe that email verification is a one-trick pony, you couldn’t be more wrong. There are several verify email addresses services available on the market these days; it is critical to select the one that best meets the needs of your campaign. If you’re still not persuaded that your firm requires a strong email validation tool, keep reading for additional information:

These addresses are deleted from your mailing lists after email verification. If you write an email to a spam trap, you will be requested to delete that address from your list, or you will be banned by ISPs and ESPs. Although verification is often completed just once, a person’s identity must be validated each time they use a system or commodity. Authentication establishes a mechanism or method for a user to demonstrate that they are still the same person.

Here are four compelling reasons why you should validate your email address, regardless of the nature of the campaign:


Making the customer feel like they are a part of the marketing effort has become more of a requirement than a luxury. End users are suspicious of possible spam assaults in cyberspace, and every email you send is viewed with caution and mistrust. As a result, when you customize an email and include the subscriber user, they experience a feeling of participation, which gives your campaign a higher grade than a non-validated email.

Lower bounce rates: 

Unverified emails maybe a bouncer, especially if you’re running a good marketing strategy. Consider the following scenario: you send out 1000 emails automatically, and more than 700 or 800 of them are recalled. In this manner, you not only lose a significant consumer base, but you also lose your image with Google. The greater your bounce rate, the more likely your email address will be flagged as spam.

Avoid spam traps: 

Many individuals mistakenly mark repetitious email addresses as spam, which implies your extra effort ends up in the trash rather than the recipient’s inbox. If all of your emails land up in the spam or trash folder, your marketing strategy is likely to be deemed worthless in the long term. To avoid having your emails banned in this manner, you must use a verify email address to confirm your recipient’s data before sending them.

More useable leads: 

Once you’ve validated all of your recipient email addresses, your chances of turning a potential client into a lucrative, long-term customer increase. This would convert into a greater potential for your campaign in the long term, as your solutions might appeal to a broader audience.